Be sure to check out the AAF luncheon on Wednesday, Oct. 5 at noon to learn more about content marketing, why it’s important and why most businesses are failing at it.
David Allred, 
Stamp Idea Group Agency principal and managing partner, will discuss how effective content marketing helps businesses carve out a niche for themselves as authorities in their area of expertise. With a steady stream of high quality blogs, white papers and related content, businesses can establish themselves as experts in their field, getting them more attention and better Web exposure.
Successful content marketing is now eclipsing traditional marketing methods in getting consumers’ attention and can make a critical difference for businesses large and small. However, many businesses are resistant to employing it and many that are using it aren’t doing it effectively.
“It’s extremely powerful but most people don’t know how to use it,” he said.
David will share insights into how to create a content marketing campaign and some of the best technological tools available for strong content marketing efforts.
Don’t miss this valuable opportunity to learn more about content marketing and how to effectively put it to work for your organization.
